Tim Hortons Coffee Is A Brand Named After Its Founder

Tim Hortons’ coffee is a brand named after its founder Tim Horton and Jim Charade. Tim Horton is the Canadian fast casual restaurant where the first store opened in Hamilton Ontario. This corporation has been making trust among people by serving them the products and services since 1964. It has been more than 50 years that Tim Hortons have proved honesty towards its customers. Its target audience is almost everybody such as people from all ages, backgrounds and religions, would love to go to the Tim Hortons as it offers a wide variety of food and beverage choices to its customers. Tim Hortons faces high intensive competition with other reputed corporations. Starbucks, McDonalds or Waves Coffee is rival competitors in the market. Even though having such a big competitor, the company has been succeeding in keeping up with the competition and other changing elements in the market place. Tim Hortons offers a wide variety of menu to its customers. Its menu contains of course coffee , sandwiches, doughnuts, muffins and cookies, but as the market place and people preferences are changing every day. Therefore, they introduce new types of products to satisfied customers’ need. Tim Hortons had a total of 2,148 corporate employees across the Canada and USA and Steve Whuthman is one of the executive vice presidents of corporation and human resources. (2013 sustainability and responsibility, 2013) Training and Development Milhem, Abushamsieh, and Pà ©rez (2014) argue that theShow MoreRelatedEssay on Beyond the Bean7731 Words   |  31 Pagesachieve our main objective: Long-term objective Reaching a bigger market share and maximize profit within 3 years. Short-term objectives 1) Enter new market segment 2) Managing costs effectively and lower the monthly costs. 3) Creating brand awareness. 4) Realizing a 3% per month profit increase Introduction Beyond the Bean is a new cafà © that specializes in gourmet coffees and related beverages (espressos, lattes, cappuccinos, teas, etc.) where customers could also rent tablesRead More Analysis of the Starbucks Corporation Essay5209 Words   |  21 Pagestimeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollarsRead MoreCoffee and Starbucks5354 Words   |  22 Pagesand history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 millionRead MoreMarketing Plan - Cold Stone16618 Words   |  67 Pages........5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors...............................................................................................7 Product Competitors............................................................................................7 Generic Competitors.......